Case Study
✦
Case Study ✦
CEVA Logistics
A mobile workforce deserves great mobile apps.
iOS & Android employee apps for GEFCO, acquired by CEVA.
— Consulting
— UX/UI Design
— App development
Our partner, GEFCO, needed to ease employee communications during the Covid-19 era. We conceived and shipped two fully tailored mobile apps that have seen great success within days of being launched.
GEFCO has since been acquired by CEVA Logistics, but the app – MyGEFCO, is still going strong.
The Outcome
An invaluable tool to nurture, inform and engage a distributed workforce. MyGEFCO unifies the workflows for internal communication teams, providing them with all the tools they need to keep their 1,500 employees happy & engaged.
For employees, MyGEFCO is a genuinely personal way to experience the company. It is a modern, digital-first way to remain informed, interact with co-workers, and find vital information.
The Partner
Before the acquisition by CEVA, GEFCO Group was a world expert in supply chain solutions and the European leader in automotive logistics. Their operations spanned 47 countries, 10+ industries, and five continents. With a €4.7 billion turnover in 2019, GEFCO comfortably ranked among the Top 10 global supply chain players.
Today, as CEVA, the company offers a broad range of end-to-end, customized solutions in contract logistics and air, ocean, ground, and finished vehicle transport worldwide thanks to its 110,000 employees, operating over 1,300 facilities in more than 170 countries.
The value we delivered
Take a sneak peek at the features that made MyGEFCO an instant hit in the company.
01.
Stay informed with beautiful & targeted news articles
A single glance suffices. Get on top of all the important company updates, filtered according to your position in the organization structure. Raise your thumb to endorse great content. Still curious? Reach out directly to the author and discuss the topic further.
Feature breakdown
Create delightful articles with a rich WYSIWYG editor
Target specific audiences based on the org. structure
Schedule publication in advance
Alert readers with a push notification
Pin important articles to the top of the feed
Understand what works with engagement analytics
02.
Find anyone's contact information in 10 seconds
With thousands of employees, corporate contact books can quickly turn into the Yellow pages. Yet, we managed to greatly simplify the process of finding the right people quickly in MyGEFCO. Search by name, role, or anything you know about the person — the apps have got you covered.
Feature breakdown:
Find anyone’s contact info in one place
Personalize your contact info (chosen fields)
Search for people with full-text search
Search with queries like "Find all IT Technicians in Slovakia"
Call or send an email with a tap
Always up to date; regularly synchronized with a central HR system
iOS & Android employee apps.
03.
Access all HR information in one place
Vacation policies, codes of conduct, on-site regulations; the amount of HR information can sometimes feel overwhelming.
The MyGEFCO applications took on the challenge with a granular, neatly organized, and personalized approach. Each employee only sees the information relevant to them, intuitively grouped by topics.
Feature breakdown:
Create great-looking HR articles
Attach downloadable assets
Target relevant audiences for each article
Organize information into nested categories
Create separate content trees for each subsidiary
04.
The most advanced "Suggestion box" there has ever been
We removed all the physical barriers and made a truly excellent suggestion box. Anyone can now use the application to share their idea and get noticed.
Suggestions are assigned for evaluation to special quality coordinators based on the sender's position in the company. To ensure no idea gets unnoticed, the sender's supervisor and a global quality coordinator also get a copy.
Feature breakdown:
Employees can:
Suggest improvements from a simple form
Attach media to strengthen their case
Administrators can:
Use custom rules to distribute suggestions to the relevant people
Export all suggestions in CSV (including comprehensive metadata)
05.
Sell off, buy & exchange stuff with your colleagues
Selling off old computers as a company? Looking for that Bon Jovi poster? You can now reach out to people in your company first, before contacting that "Random Joe" you met on the Internet.
Feature breakdown:
Sellers can:
Create great-looking ads on a closed marketplace
Control the price and amount offered
Get organized with item categories
Buyers can:
Find any item using a full-text search
Contact the seller directly to seal the deal
Report fishy ads to administrators
06.
And so much more...
MyGEFCO communications apps are so packed with features that it is hard to list them all. And they keep coming.
_____
In the app
Multi-language UI
Public area for PR & press articles
Open job offers (country-specific)
Whitelist-based registration
Admins can block/unblock users
Weather information (location-based)
Country-specific names day calendar
Expiration date for marketplace ads
Auto-magical profile workflows for @gefco.net emails
"What is this user selling?" shortcut from user's profile
_____
In the backend
Role-based backend access
Local moderators (e.g., for a specific country)
Preview articles before publishing
Allow/disallow article likes
Send push notifications to specific people
Reusable audience filters
Customizable in-app banners
Both manual and bulk synchronization of employees
Local job offers
Expiration dates for job offers
_____
On the technical side
"Shake to report" application errors
24/7 error and crash monitoring with Sentry.io
Enhanced session monitoring to speed up diagnostics
Secure exchange of data via SSL
Optimized for iOS 14 and Android 10
of employees
registered with the application in the first 3 months
average engagement time
over 12 sessions within the past 30 days
users are active weekly
with the application (*WAU metric)
crash-free user rate
Based on Android & iOS telemetry data
items sold
via the marketplace in the first 3 months
employee-suggested improvements
submitted within the first 6 weeks
“ The product we built together surpassed our expectations. The Panaxeo team was goal-oriented and kept bringing constructive ideas to the table. We felt our project was professionally cared for from the first designs up to the launch day. The value we got is great! “
Tomáš Brada | GEFCO
Cluster Communication Manager Slovakia, Czech Republic & Hungary
Services provided
Product design & UX
Android & iOS development
Backend development (Strapi.io)
Project management
In-house Quality Assurance
